When the playbook stops working: How leaders know it’s time for change

Originally published Sep 22, 2026,

Twin Cities Business Journal

Our CEO Hillary Spreizer contributed to an article at Twin Cities Business Journal. Three business leaders contributed to the article. Here is what Hillary shared:

Create the structure needed to make change possible

Hillary Spreizer, CEO and owner of The Latitude Group, leads a company that connects organizations with technology talent through recruiting, staffing and consulting. Her perspective on changing the playbook comes from watching a growing company reach a point where its existing structure could no longer support its ambitions.

“As The Latitude Group started to grow, it became clear that our playbook needed to evolve,” Spreizer says. “Roles had conflicting priorities, which diluted accountability and made it impossible to measure success. The company was growing, but it wasn’t scaling.”

The answer was a new operating model, designed to preserve the company’s core values, withstand market shifts and build internal resiliency while creating greater clarity.

“Our new playbook focuses on how we work,” Spreizer says. Clear definitions of success and accountability have helped build engagement and trust while giving her team consistent tools for evaluating where to direct their energy, leading to more innovation.

For Spreizer, structure is not the opposite of adaptability. It creates the conditions for it. “With the ‘how’ clearly defined and practiced by all, there’s space to reimagine goals and achievable outcomes,” she says. “That’s where we adapt and pivot.”

Read the full article, with insights from all three business leaders, here.