Overview

A leading dental and veterinary supply distributor partnered with The Latitude Group to transform its digital commerce operations. At the start of the engagement, the company managed three separate B2B e-commerce websites that collectively processed more than $100 million in weekly transactions. The goal was to create a unified customer experience, modernize technology operations, and build high-performing teams that could sustain long-term digital growth.

Key Highlights

• Unified three disconnected e-commerce websites with single sign-on
• Built API and web services infrastructure to support cross-site communication
• Transitioned technology and business teams to an Agile delivery model
• Recognized as a Top Direct Hire Supplier for three consecutive years
• Built cross-functional teams with software engineering, testing, and product expertise
• Placed long-term leaders who could drive success inside the organization

Challenge

The company’s digital ecosystem was disjointed. All three B2B sites had been acquired separately and did not communicate with each other. Each site had its own interface, log in experience, and data structure. Customers felt the fragmentation, and internal teams struggled to support three distinct platforms.

The digital organization relied heavily on legacy systems and operated in silos, limiting collaboration and slowing down innovation. The Latitude Group was engaged to unify these experiences, build the right talent foundation, and accelerate the company’s technology maturity.

 

Approach

The Latitude Group partnered closely with e-commerce and technology leadership to assess current operations, identify capability gaps, and align talent solutions to the company’s digital strategy.

Our approach included:

Talent Alignment: Strengthened technology capability by building integrated teams that included software engineers, testers, product managers, and project managers. This approach supported immediate needs while developing long-term internal capacity.

Technology Integration: Supported the development of custom web services that connected all three e-commerce platforms. This work enabled single sign on and created a more seamless, unified customer experience.

Agile Transformation: Helped shift the organization from traditional project management to an Agile delivery model. Introduced new roles such as product managers and scrum leaders, supported training, and reinforced Agile practices across teams.

Direct Hire Excellence: Provided high-impact contract to hire and permanent placements that strengthened digital capability and reduced the company’s reliance on external contractors.

 

Transformation

Throughout the engagement, The Latitude Group:

Cross trained internal team members to solve immediate challenges while building a self-sustaining bench of mid and senior level developers

Helped the company connect three previously siloed websites through custom web services that supported shared authentication and unified access.

Supported a front-end modernization initiative, allowing the company to establish distinct yet cohesive brand identities across their platforms.

Introduced and staffed new roles to support Agile delivery, product ownership, and continuous improvement.

Fostered stronger collaboration between development, testing, and business teams, breaking down operational silos that had slowed progress.

Results

The partnership delivered meaningful and lasting impact:

Unified digital experience through single sign-on across three major B2B sites

Improved team performance through Agile transformation and new role integration

Enhanced customer satisfaction and reduced technical friction across platforms

Became one of The Latitude Group’s strongest and longest-running client partnerships, with Top Direct Hire Supplier recognition three years in a row.

 

Partnership

This work reflects The Latitude Group’s commitment to building teams that drive transformation from within. Many of the professionals placed during the engagement have grown into leadership roles and now serve as hiring managers and strategic partners to our team.

The foundation created through this collaboration continues to support the company’s digital growth today.

Looking Ahead

The success of this engagement positioned the company for ongoing innovation in digital commerce. As the company advances its technology roadmap and continues to elevate customer experience, The Latitude Group remains a trusted partner in building the high-performing teams that make this progress possible.